Moona
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Cinematic ads, born without a camera

An AI-native studio for film and motion ads.Story, craft and taste first.

Every frame directed. Simulated to the last grain of dust.

Your brand, on new ground.

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The flagship

We created a brand. Then we shot its ad.

DUSTLINE is an energy bar you cannot buy.

Moona original 00:31

Made with AI. Directed to the final frame.

How we work

DUSTLINE is a self-initiated film for a fictional energy bar. We created the world and characters, then directed and edited the film. This approach can shape a brand film or product launch.

The experience

A place that never existed.

Built before the first shot, so every frame belongs to the same world.

The shots

The cast stays the cast.

Faces, wardrobe and product lock before motion begins.

The cast

Every frame has a reason.

Camera, edit and grade follow the story, not the model.

Selected concept films

Selected work

Four self-initiated concept films.

00:08
01

McDonald's

You already know the taste. Now watch it move.

00:14
02

Strava

Every run already has a soundtrack. We cut to it.

00:15
03

Bull Padel

The court hits back.

00:10
04

Koda

Built for the feed it lives in.

An original product and self-initiated concept film by Moona. We created the product world and made the film around it. A short format like this can introduce a product or launch on social.

The Moona approach

Creative solutions.

Creative direction, custom-built tools and specialist AI agents. One studio takes your idea from the first brief to the final frame.

Creative direction

A clear idea before the first frame. We shape the concept, script and visual language around your brand and the story you want to tell.

Brand & product films

Films for launches, campaigns and social. Direction, motion, editing and sound come together to give your product a world of its own.

Visual production

Product imagery, characters and cinematic worlds built with AI. A consistent visual language connects the stills, the shots and the campaign.

AI & digital

Websites, interactive experiences and custom tools. We bring software development into the creative process to build what the project needs.

From brief to delivery

One creative direction connects every stage.

  1. Concept
  2. Visual development
  3. Production
  4. Edit & sound
Tal Tzur standing in a spacesuit on a lunar landscape

About

Tal Tzur

Founder · Creative Director · Developer

I'm Tal, founder of Moona. My background is in software development, and I create brand and product films, from concept and direction through editing and finishing.

Custom software · Continuous R&D · Specialist AI agents

The crew

A crew of specialist AI agents. All built in the studio.

Each one is trained for a single craft and answers to a single director.

AI Crew

Specialists behind the work.

Creative, editing, image, video, audio and product.

AI CREW

Sona

Audio

Creates voices, music and sound effects for every story.

AI CREW

Vero

Editing

Shapes footage into a story, from the first cut to the final delivery.

AI CREW

Alma

Creative

Turns the brief into concepts, scripts and a clear creative direction.

AI CREW

Nara

Image Generation

Creates campaign imagery, characters and visual worlds.

AI CREW

Luc

Video Generation

Turns scripts and frames into shots, movement and video.

AI CREW

Iva

Product

Turns ideas into websites, interactive experiences and digital tools.